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We turned fans into brand advocates by letting fans announce Taco Bells latest creations on social media.
We teased out clues on social media letting fans in on where the highly anticipated Cool Ranch Doritos Locos Tacos might show up first. Fans decoded the clues and drove thousands of miles to be the first to announce and bite into the CRDLT.
The Beefy Crunch Burrito is a fan favorite so we simply asked on social how far fans would go to get the Beefy Crunch Burrito early. Then we asked them to prove it.