14+ years of putting creative work first, writing funny, poignant and emotional copy, building brands, and crafting standout campaigns with in-house and agency teams, confusing myself with commas and writing the occasional run-on sentence. 6+ years guiding teams. Staunch advocate of humans and pushing creative to the edge of the universe.
UPNORTHWEST / Creative Director / SF & LA / 2017–Present
At UpNorthwest I led multiple creative projects at a time, ranging from global brand work to in-the-moment social.
Clients Include: Orby AI, PayPal, DoorDash, Uber, Jack Morton (NBA, Twitch, Coors Light), NVE (NBC Sports Golf), Angel City FC, Yahoo, Eleven (Google, Ladder, Helix), 215 McCann (FujiFilm) and Apollo Partners.
Brand Advertising & Campaign Development: Created omnichannel brand and product campaigns. Developed global brand tone and voice. Created engaging brand narratives for digital, broadcast, experiential and social media platforms that aligned with key business objectives.
Presentation & Collaboration: Presented creative work to senior staff and global leaders. Collaborated with art directors and copywriters to concept game-changing, never-done-before ideas across film, digital, OOH, social media, retail and events.
Project Management: Worked with project managers and key contributors to define project timelines, allocate resources, and oversee deliverables, ensuring creative consistency and timely completion.
DDB CALIFORNIA / ACD, Copywriter / SF / 2014–2017
At DDB I gained valuable experience leading a team of creatives that guided our client and our client’s partner agencies to ideate and create outstanding creative work.
Integrated Campaigns: Routinely crafted integrated ad campaigns (film, print, digital and social) for prominent CPG brands, demonstrating clear, concise, and strategic thinking.
Client Relations: Presented creative work to senior staff and clients, fostering strong relationships and delivering high-quality content that pushed boundaries and pioneered new revenue streams. Led and managed relationships with all lower funnel ad agencies for Conagra.
Global Recruiting: Led global recruiting campaigns for Meta (Facebook), producing documentary-style video campaigns to attract top talent.
DIGITAS / Senior Art Director / Chicago & SF / 2011–2014
Created award winning and high-profile advertising campaigns (experiential, interactive, social, digital and OLV) for Taco Bell, Miller Lite, eBay and Sprint.
Worked closely with analytics teams to leverage data insights and adjust creative output on the fly.
Established and led the organization’s first internship program in partnership with Miami Ad School.
CP + B / OGILVY / Art Director / Boulder, CO / Paris, FR / 2010
Learned to disrupt culture. Created a digital sports product that was later patented and used to pitch Nike.
EDUCATION & RECOGNITION
Miami Ad School; Minneapolis, MN – Relevant coursework toward Master of Advertising, 2010
University of Wisconsin; Madison, WI – Bachelor of Arts / Film, 2007
32 under 32 Best in Bay Area Marketing & Advertising – San Francisco Egotist 2015
Cannes Lions (Slim Jim), Webby Awards (Miller Lite, Taco Bell), Marketer of the Year (Taco Bell), ADDYs (Miller Lite, Taco Bell, Slim Jim), The One Show (Doritos), D&AD (McDonald’s), Young Guns (Gatorade), Shorty Awards (Miller Lite).
PERSONAL INTERESTS & PORTFOLIO
Passion for the intersection of tech, design, simplicity and sustainability.
Advocate for nature and marketing advisor to Keep Tahoe Blue.
Please find a selection of my past work at JustinJustin.com
AREAS OF EXPERTISE
Creative Copywriting & Scriptwriting
Brand Voice and Tone
Creative Campaign Ideation
Integrated Marketing
Strategic Content Planning
PR / Live Event
Adobe Creative Suite
Presentation & Storytelling
External Agency Partnerships
Market Research & Analysis
Team Management & Development